---

MERSI had a logo. A good one, actually. Clean lines, a color palette that worked, typography that felt professional. They'd invested in print materials — business cards, flyers, maybe some signage. The brand existed. It just didn't exist online in any meaningful way.

That's where this project started.

MERSI is a PC and mobile repair shop. The kind of business San Antonio has dozens of — real technicians, real skills, real customers walking in with cracked screens and dead laptops. But a lot of these shops share the same problem: their offline identity is solid and their online presence is either nonexistent or embarrassing. A Facebook page that hasn't been touched since 2021. A Google Business listing with three photos and two reviews. Or worse — a website that looks like it was built in 2009 and never touched again.

MERSI wasn't quite at rock bottom. But they needed a real web presence. One that matched who they actually were.

---

The Print Problem Nobody Talks About

Here's something most web designers won't tell you straight: print materials and websites are completely different animals, and stuff that looks sharp on a business card can look broken on a screen.

MERSI's existing branding had been built for print. That matters because print lives in a fixed world. A business card is exactly 3.5 by 2 inches. The font is a certain size. The colors are mixed from physical ink. It doesn't move, it doesn't resize, it doesn't respond to a finger tap.

A website is the opposite of all that.

A website has to work on a 27-inch desktop monitor and a 4.7-inch iPhone screen. Simultaneously. The logo needs to scale without falling apart. The color values need to translate from CMYK (print) to RGB or HEX (screen) without going muddy or neon. The fonts need to be web-licensed or replaced with equivalents that actually load in a browser.

For MERSI, the first real work was translation work. Taking what existed and figuring out what carried over and what had to be rebuilt.

---

Color: Where Print Goes to Die on a Screen

MERSI's print palette looked professional in physical form. But when we dropped those exact colors into a browser, something was off. A shade that read as authoritative and calm on cardstock looked slightly greenish on screen. That's not a mistake — that's just physics. CMYK and RGB are different color systems, and the conversion isn't always clean.

So we made deliberate adjustments. The goal wasn't to change the brand. It was to preserve the feeling of the brand in a new medium.

This is a thing that gets skipped all the time. Shops will just screenshot a logo off a PDF and slap it on a website header. It looks blurry on a retina display. The colors are slightly wrong. Nobody explicitly notices, but everybody feels it. The site looks slightly cheap. That's not an accident — it's what happens when nobody pays attention.

We converted assets properly. Exported SVG versions of the logo so it stays sharp at any size. Picked HEX values that matched the brand intent, not just the exact CMYK conversion. Small decisions that add up.

---

Typography: The Font You Love Might Not Exist Online

MERSI's printed materials used a specific typeface. That typeface was not available as a web font.

This happens constantly. A designer picks something from an Adobe or Canva library that's licensed only for print or static design work. You can't just install it on a web server and start serving it to visitors — that's a licensing violation. And even if you could, not every user's browser would render it correctly.

The solution isn't to give up on the brand aesthetic. It's to find a web-safe equivalent that carries the same visual weight and personality. For MERSI, we landed on a pairing that maintained the technical, clean feeling of the original without recreating the licensing problem.

Good typography on a website does real work. It controls how fast someone reads. It signals whether a business is competent or amateur. A repair shop that looks buttoned-up typographically is a repair shop that customers trust with their $1,200 laptop.

---

Structure: What a Repair Shop's Website Actually Needs

Not every website needs the same pages. A restaurant needs a menu and hours. A law firm needs practice areas. A PC and mobile repair shop has a specific set of things customers come looking for.

Here's what MERSI's site needed to answer, clearly and fast:

What do you fix? Phones, laptops, tablets, desktops — customers need to see this immediately. If someone lands on the homepage with a shattered Galaxy screen and can't tell in five seconds whether MERSI handles that, they're gone.

Where are you? San Antonio is not a small city. People want to know if you're near them. The address, a map embed, the cross streets — all of it matters.

How long does it take? Repair shops that put turnaround time on their site convert better. It removes a major anxiety. "Same-day screen repair" is not just a service description — it's a sales argument.

How much does it cost? Not everyone will list prices. But even a ballpark — "most screen repairs start at $X" — builds trust and filters out price-shoppers who were never going to book anyway.

Why should I trust you? Reviews. Real ones. Embedded from Google or displayed prominently. MERSI has customers who've left good feedback. That feedback needed to be visible on the actual website, not buried somewhere on a third-party platform.

We built the site around these answers. Not around what looks cool. Around what a real person with a broken phone actually needs to know.

---

Local SEO Was Not an Afterthought

Getting the site built was step one. Getting it found was step two.

San Antonio has a huge concentration of repair shops. Search "phone repair San Antonio" and you're looking at a packed results page. MERSI needed more than just a good-looking website. The site needed to be structured so Google could understand it.

That means proper title tags on every page. Meta descriptions that actually describe the service. Header structure (H1, H2, H3) that's logical, not decorative. Location signals — the city name, neighborhood references, schema markup for a local business — woven into the content naturally.

We also made sure MERSI's Google Business Profile was synced up properly with the new site. Consistent NAP (name, address, phone number) across the site and the listing. Categories set correctly. Photos updated. This isn't glamorous work. It's also not optional if you want to rank locally.

A San Antonio customer searching at 8pm with a broken screen isn't going to page two of Google. That's just reality.

---

What MERSI Walked Away With

A website that actually looks like their business. Not a template with stock photos of people in glasses pointing at circuit boards. A site with their actual brand, their actual services, structured to answer the questions their actual customers have.

The print work they'd already done didn't go to waste. It became the foundation. We just built the right structure on top of it.

That's what a good build does. It doesn't erase what a business already is. It makes that identity functional in a new context.

---

If your repair shop — or any San Antonio small business — is still running on a website that doesn't represent you, or you're running on no website at all, the fix is simpler than you think. A $299 website gets you a real, professional, mobile-ready site built for your actual business. Not a template dump. Something that works.

Get your free Business Growth Score today. Find out exactly where your online presence stands and what's costing you customers. No sales pitch — just an honest look at where you are and what's possible.