10 ways to increase your Attorney website google ranking
Content
Content is and always will be king when it comes to ranking your website online. Nothing shows relevancy to search engine like making content consistently. By simply posting Good original content on your website just twice a week you can increase your website traffic exponentially. It may be hard to know what to write about at first. However if you just keep creating content google will notice, your site will stay updated and you will start to gain traffic. What google cares about is unique content, and new consistent content. By simply blogging twice a week you can easily meet these requirements.
Longtail Keyword optimization
Optimize your Pages by focusing on longtail keywords and focusing on buyer intent. An example of this would be focusing on websites for attorneys vs websites for everyone, or web design for attorney’s vs web design for San Antonio, or even just Web Design..
Page Speed
Focus on page speed. Google rewards great user experiences. So the faster you can get your website page to load, the faster you can rank as a San Antonio Attorney or legal firm in San Antonio. There is a very easy way to do this. You can use a tool like google’s Page speed insights or pingdom to understand where your website needs improvement. Usually, the culprits are large images files, large js or css files. using webp files, compressing your javascript and cascading style sheets is a quick way to resolve this. If you’re an attorney using WordPress as your chosen Content Management System, you can find plugins to handle this for you. Free plugins for this include: Wp-optimize, and Autoptimize. Using plugins like these can easily increase your page speed by 60% in many cases which could be exactly what you need to increase your website rank and start reeling in those clients!
Internal linking
Nothing shows relevant content like linking your pages, and blog posts to different areas of your website. This shows google you have relevant content and multiple pages of good content. The longer your users stay on one page from this internal linking the better.
Page structure
Using proper html tags, meta tags and general page structure helps search engines like google understand your content and thus helps your content get seen, crawled and later of course will driver viewers to your site and thus sales to your site. Page structure is important as it’s part of technical SEO, it’s what computers understand.
We can go further into technical SEO and discuss alt tags, and image names. Simple things like naming your images what they are and using keywords can be very helpful, using the right meta data such as using proper geolocation data in your images can help as well. Especially if you’re trying to rank locally, this was something we did when we started years ago that helped us grow quickly and get sales quicker.
Social Media
Using social Media to get traffic to your site can indirectly help your google ranking by simply getting more direct traffic and increasing engagement. Although indirect more traffic on pages still tells google your page has relevance, so initial website traffic from social media can actually help. Although you should still focus on making good content, and bringing people in naturally, having direct traffic such as traffic from social media to your attorney website is still helpful as it shows google your website isn’t dead and is growing.
Backlinks
Backlinks show search engines that your website has relevancy, the better the back link the more relevancy. The best way to get back links is by creating great content for other website administrators to link to. What you don’t want to do is pay for back links, or start spamming forums for back links. (forums are the lowest form of content/back links)
A simple way to take advantage of this is to make infographics, if you can make a really good infographic this is easily sharable and people would be happy to link your website or infographic.
Another great way to get a back link is to write an amazing article or a great video, people love sharing engaging content regradless of the format. This can only help your website.
One thing to note is that you don’t want to do things like create a PBN, which is where you basically grow several sites and use them as back links to grow your site superficially, this is a blackhat approach to back links, and it doesn’t work long term, so you should steer away from things like this.
Google Business (formerly google my business)
Optimizing your Google Business profile is an incredibly powerful way to improve your google ranking for your attorney website. Optimizing your services, focusing on keywords, posting original content, posting regurlalry on your google business page, using original photos and videos is an incredibly powerful tool for business owners. If you are an attorney looking to get more clients, Google Business page optimization is probably the most powerful tool you can use on this list.
Paid ads
Paid ads are an incredible way to get the word out, and if you use them wisely in the beginning along with these other methods you can really jumpstart your growth. As more people will be aware of the services you offer, they will be more aware of what kind of LAW you do, they may understand you and your business better. This kind of attention is a great way to promote your business and more importantly, sponsored or paid ads show up at the very top of google. By simply paying google you can easily get more views, and more traffic immediately. As an Attorney in San Antonio, using all of these strategies should get you more then enough traffic and outperform your competitors.
Case study
We performed a simple 30 day case study last February. We posted on social Media every week day, on all of our accounts, We posted 3-5 new blogs every week and saw an increase in 600 users in just 30 days. Our main focus was new, consistent content, we put very little focus on Page speed optimization, technical SEO, Paid ads, back links, internal linking or anything else, and we saw a decent increase in traffic. As we continue to grow our website we invite you to grow your websites traffic by also creating new content every week and you will see your users grow every day.