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50 ways to use wordpress to get more customers in 2023

As we move into 2023, businesses are constantly looking for new ways to attract customers and increase revenue. One powerful tool that businesses can leverage is WordPress, the popular content management system that powers over 40% of all websites on the internet. Here are 50 ways to use WordPress to get more customers in 2023:

  1. Create a professional website: A clean, modern, and user-friendly website will make a great first impression on potential customers.
  2. Optimize for search engines: Use plugins like Yoast SEO to optimize your website for search engines and increase your chances of appearing on the first page of search results.
  3. Publish valuable content: Create blog posts, videos, or infographics that provide value to your target audience and help establish your expertise in your industry.
  4. Build an email list: Use plugins like OptinMonster to build an email list of potential customers and keep them informed about your products or services.
  5. Offer a lead magnet: Create a free resource, like an ebook or a whitepaper, that provides value to your target audience in exchange for their email address.
  6. Use social media: Integrate social media into your website and use it to promote your products or services to a wider audience.
  7. Use paid advertising: Invest in paid advertising on platforms like Google AdWords or Facebook Ads to reach more potential customers.
  8. Offer discounts: Use plugins like WooCommerce Dynamic Pricing to offer discounts to customers who purchase in bulk or who are repeat customers.
  9. Run promotions: Use plugins like Advanced Coupons to run promotions like buy-one-get-one-free or percent discounts.
  10. Use referral marketing: Offer rewards to customers who refer their friends or family members to your business.
  11. Host webinars: Use plugins like Zoom to host webinars that educate potential customers about your products or services.
  12. Create a podcast: Use plugins like Seriously Simple Podcasting to create a podcast that establishes your expertise and attracts potential customers.
  13. Use live chat: Use plugins like LiveChat to provide instant support to potential customers who have questions about your products or services.
  14. Offer free trials: Use plugins like WooCommerce Subscriptions to offer free trials to potential customers and encourage them to sign up for a subscription.
  15. Use abandoned cart recovery: Use plugins like Abandoned Cart Lite to recover lost sales from customers who added items to their cart but did not complete the purchase.
  16. Use reviews and testimonials: Use plugins like WP Customer Reviews to display reviews and testimonials from satisfied customers.
  17. Use analytics: Use plugins like Google Analytics to track your website’s performance and make data-driven decisions.
  18. Use heat maps: Use plugins like Crazy Egg to see how visitors are interacting with your website and make improvements accordingly.
  19. Use exit-intent popups: Use plugins like OptinMonster to display popups that offer special deals or incentives to customers who are about to leave your website.
  20. Use chatbots: Use plugins like WP-Chatbot to automate customer support and engage with potential customers in real-time.
  21. Use a responsive design: Use a responsive design that adapts to different screen sizes and devices to provide a seamless experience for potential customers.
  22. Use a mobile app: Use plugins like AppPresser to create a mobile app that allows customers to purchase products or services directly from their smartphone.
  23. Use localization: Use plugins like WPML to translate your website into multiple languages and reach a wider audience.
  24. Use customer feedback: Use plugins like WPForms to collect customer feedback and make improvements to your products or services.
  25. Use push notifications: Use plugins like OneSignal to send push notifications to customers who have subscribed to your website.
  26. Use exit surveys: Use plugins like WPForms to collect feedback from customers who are about to leave


Here are 25 more ways to use WordPress to get more customers in 2023:


  1. Use call-to-action buttons: Encourage your visitors to take a specific action on your website, such as filling out a contact form or making a purchase, by using prominent call-to-action buttons.
  2. Use exit-intent popups: When a visitor is about to leave your website, use an exit-intent popup to offer them a discount or a freebie to entice them to stay.
  3. Use social proof: Show off customer testimonials, reviews, or social media mentions to build trust and credibility with potential customers.
  4. Use chatbots: Set up a chatbot to answer common customer questions and provide personalized assistance 24/7.
  5. Offer a free trial: Allow potential customers to test out your product or service for free before committing to a purchase.
  6. Host webinars: Use WordPress to create and promote webinars to educate potential customers about your product or service and build relationships.
  7. Create a resource library: Offer helpful resources, such as whitepapers, guides, or e-books, that require users to provide their contact information to access.
  8. Use retargeting ads: Use retargeting ads to target users who have previously visited your website but haven’t converted.
  9. Use Google My Business: Optimize your Google My Business profile to improve your local search visibility and attract more customers.
  10. Optimize for mobile: Make sure your website is optimized for mobile devices to reach customers on-the-go.
  11. Use email marketing: Use WordPress to create and send email newsletters, promotions, and personalized messages to your subscribers.
  12. Create a loyalty program: Offer discounts, rewards, or special perks to customers who have made repeat purchases or referrals.
  13. Use influencer marketing: Partner with influencers in your industry to promote your product or service to their followers.
  14. Offer personalized experiences: Use customer data to create personalized experiences, such as recommendations or targeted promotions.
  15. Use a referral program: Offer incentives to customers who refer friends or family members to your business.
  16. Use user-generated content: Encourage customers to share photos or reviews of your product or service on social media to build buzz and social proof.
  17. Use quizzes and surveys: Use WordPress plugins to create quizzes or surveys to gather customer feedback and improve your product or service.
  18. Create a YouTube channel: Use WordPress to embed your YouTube videos on your website and attract more viewers.
  19. Offer live chat: Use WordPress plugins to offer live chat support to potential customers on your website.
  20. Use retargeting emails: Use retargeting emails to target users who have abandoned their shopping carts or left your website without converting.
  21. Use Facebook ads: Use Facebook ads to target potential customers based on their demographics, interests, and behaviors.
  22. Use Instagram: Use Instagram to promote your product or service, showcase your brand personality, and connect with potential customers.
  23. Offer a referral bonus: Offer a bonus or discount to both the referring customer and the referred customer to incentivize referrals.
  24. Host a giveaway: Use WordPress plugins to host a giveaway or contest to attract new customers and build excitement.
  25. Use LinkedIn: Use LinkedIn to connect with potential customers in your industry, share thought leadership content, and showcase your expertise.


These are just a few of the many ways WordPress can help you attract and retain customers in 2023. By using these strategies and staying up-to-date with the latest trends and tools, you can grow your business and stay competitive in your industry. For more advice feel free to set up an appointment on our contact page, and we can set up a custom marketing/SEO strategy for your business.

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