PROFESSIONAL WEB DESIGN
AND IT’S PURPOSE IN 2018
It’s 2018 there are so many ways to advertise your company and say what you need to say.
This can make it really confusing for a new business owner. You are probably wondering why should we invest hundreds of dollars for a website, or why invest for website hosting, or why pay for marketing when you can just make some signs or go on craigslist.
Well, here’s the truth; a developer understands that to convert visitors into buyers requires more than just a website. You need to know how to make your website actually look like a “real company website”. There are ton’s and ton’s of small business & medium business websites all over the internet that just look so horrible! I recently, saw a competitors site that looked so so bad. I had no idea how they were still in business! Their website didn’t have
more than two colors. There was no links to social media on their website, they didn’t update their site so that scrapers would not call them but only real customers would call them. It was just a mess. After seeing all of this I took a few minutes to research their
company. They were in business for over 20 years, So I am pretty sure they just weren’t up to date. I get it technology is a very fast paced field. All this means is that you simply have to keep up. The really messed up thing is we see this all the time! We see other web developers who aren’t using social media properly, they aren’t getting in touch with their customers, they don’t have an email list for re-targeting, their seo is not coded properly , etc. etc.
See the thing about web Design or web development is that you really really have to hone your craft. You have to do your marketing and you have to know what is in. Even seasoned developers often have a problem doing this. I saw a website the other day from another seasoned web development company. For some odd
reason they did not even have a 100 followers on their main social media account. It was horrible. I see things like this and I wonder if they’re masochists! I mean you kind of have to be right? they are only hurting themselves.
so now you are probably wondering what all of this has to do with you and your company. Well, the truth is if our seasoned competitors are messing up on the basics than well, you really
should hire us! With all the things we have seen in the past 4 years alone, we can guarantee that you will be so much better off just hiring our firm to create your website and market for you! We believe in our product and we have no problem knowing that our phones are ringing off the hook!! We want the same for you too!
SEO & why it takes longer
for certain websites
SEO (Search Engine Optimization) can be a very long and grueling process or it can be very fast and very simple. To properly form the SEO on your website you need to know what keywords are used for your niche. There are lot’s of tools that you can use for this. For example you can use google’s keyword planner. Google gives you a lot of free tools to use for your website such as the keyword planner. The keyword planner allows a web designer to find what keywords are used the most in a specific niche. Knowing what
word’s are used the most in a niche is the difference between bad SEO and converting traffic. A website that does not use proper keywords will rank low on google and other/if any relevant search engine’s. Ranking low on google is the same as being the unpopular kid in school or the new guy with B.O at your
regular 9-5. Nobody is going to want to see what you have. You will be ignored and it doesn’t matter how skilled you are or great your products are. You will simply be left in the dust while your competitors rake in all that sweet sweet mula.
So , now you have all the great keywords! Awesome so now what? well you need to get found on the internet. So, you will need to know which keyword you can actually be found for! Often times if your site is new you will most likely not rank high for the most searched keywords. That isn’t exactly bad because you can still rank for one of the less searched words. If someone searches for anything closely related to your niche and your site
popups than you can pat yourself on the back because even if you aren’t getting picked for the highest ranking keyword on google for your niche you are still getting picked & you are doing for free! I don’t know about you but there is nothing better than an investment that pay’s for itself. Luckily SEO or Search engine optimization is just the tool to get that job done!
An experienced web Developer knows exactly how to rank your website! Will it happen over night? Of course it will! Just kidding
PROPER SEO takes time and unless you want google to start you over so that your current ranking doesn’t matter you will have to take the time needed to do it properly. There are lot’s of black hat SEO techniques like anchoring and using old domains that had quality back links to forward traffic to your current site that will
only work temporarily and will only result in you losing traffic in the long run. I can go on and on about PBN’s and other black hat tactics that work great for a while. But those things are
more for short term affiliate and ad revenue generation. Which is a great way to earn a living by the way :). So, let’s get back on topic shall we? we’ve discussed what SEO is and some of the way’s you your website can get more traffic by using SEO haven’t we? One of the things I have not gotten to yet however is why some sites take longer for search engine optimization to pay of. well, let me explain that a little further now that I have given an adequate amount of information regarding what exactly SEO is, how you get it and a
general idea of what it can do for you. So, out of the millions of
websites on the internet you will notice that some really nice sites just don’t rank well. That is because google has a pretty strict set of rules about what fly’s and what doesn’t.
Not too long ago you
could just spam links in white areas of your website in white font and your site would rank incredibly well. Now a-day’s if you do that google will actually lower your ranking. Additionally many websites don’t really watch their meta code. Google only allows certain meta code to really put you ahead of the game whilst others
are really more of an industry standard. That being said many websites also just have a huge amount of people
in them! A niche like fitness will be really hard to rank for by simply just using Seo. You would need a ton of quality back links, a blog, an extremely fast website, no 404 errors and you will definitely need a huge social media presence. SEO Is really a vast and important topic that should be taken seriously. This is exactly why
Industry experts like San Antonio’s Web Design are more than equipped to handle not just your website, but your paid and unpaid traffic including your SEO.
Drive Free Traffic
to your website
Is your site getting you enough traffic to your website? No? Well don’t worry Web Designers know exactly how
to get traffic to your website.
There are quite a few ways to get traffic to your website. One of the most popular way’s to do this is through
YouTube & Blogging.
If you are interested in getting traffic to your website from YouTube you need to understand that it will not happen
overnight. However, you will be able to grow your business brand by utilizing the YouTube platform via ,Search
engine optimization. The video platform that YouTube uses allows you to gain more traction from search engines
through engagement rates and SEO combined.
When done properly a YouTube account can be HUGE for SEO.
If you Combine this with Blogging you can create a ton of free traffic for your website by simply adding to each
one of these free platforms every day. Additionally another great tool for Generating High traffic for your website
is with Social media. Social media platforms such as Facebook, Instagram and twitter get high priority from google
and when you combine your SEO, Keywords and Social Media Content your website will Gain ton’s of free traffic.
The other key to these Free methods is to make sure you are consistent and you do these things continuously.
Another option you can use to generate free traffic is to use high quality back links and guest posting. If you do not
know what these things it’s okay. I will explain these as well. A high quality back link is a link that is directed to your
website from a different website that already has tons of traffic going to it’s website everyday. These types of sites
are also called Authority sites. Essentially a high quality back links is a huge funnel. People who go to the bigger
websites will see your link and they will click on your link and wallah Free traffic. Let’s talk about guest posting now.
Guest posting is when you or someone who represents you posts an article on another persons website. This article
will reference your company or website in some form or fashion.
How Can I get more
money from my website
There are so many way’s to do this. I will try to cover as many as I can in this short post.
Affiliate marketing is when you use the link provided by other companies or websites and add their links in your site, you tube channel, social media or other platform. There are Affiliate marketing programs all over the net.
for a companies website to see if they have an affiliate program.(PRO TIP use CTRL+F to search for this faster
when on a laptop or desktop.
PPC (Pay per click Management) basically means you will get paid by simply using other peoples links to generate revenue. For instance, click bank and ad fly are very famous for this.
Google Ad sense
Google will pay you for posting ads on your website. If you enough family friendly content on your website and your website is not a website that has a high amount of ads already google will generally approve your account. It can be kind of hard to do this at first but it can happen with enough growth.
How can I get on
Google’s First Page?
Long Tail Strategy
You can use long tail SEO and you can understand it by a simple example:
“Head’ keyword = “SEO guide”
“Long-tail = “SEO guide for small businesses 2019”
Each might not send you a ton of traffic. However, long-tail keywords do in total when you add a bunch of them up.
For example, I was able to increase my organic traffic too many visitors monthly using a long-tail strategy.Long-tail searches also make up the majority of searches on Google.
You should target these long-tail keywords because they’re easier to rank for. And that means they’ll usually take less time and money.So you’re not going up against the mammoth, industry-leading companies on these search engine result pages (SERPs).Still skeptical of the power of long-tail strategies? Let’s have a look upon it. How Amazon makes 57% of their sales from long-tail keywords.
How?Because long-tail searches are looking for very specific information, whereas short-tail keywords are more general.
If you can give the searcher specific information, they’re going to stick around and convert.Here’s an example SERP of a long-tail keyword search to help you get an idea of how it’s possible to rank for them.A good SEO presence has the power to drive inbound traffic that could grow your business for years to come.Instead of putting all your eggs in one basket for “SEO Guide,” create more content and optimize it for long-tail searches to dominate the SERP’s!
Now let’s talk about a few ways to rank for the more popular terms that you just can’t seem to resist. And let’s do it without any ‘classic’ SEO.
Pay to reach the top of the AdWords search network:
AdWords is Google’s paid advertising product. Have you ever seen those ads that appear at the top or side of your screen? Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC).
this sounds like a great opportunity to expand your business. After all, people are on Google all the time and when they catch your ad, they will head to your site and you will gain more customers.Besides claiming about 80% of internet users, AdWords is also easy to launch and you can set a budget. Also, ads are placed at the right place at the right time.
You Pay For Clicks,Take benefit from it:
Of course, you know that with Google AdWords you’re paying for clicks. This wasn’t a problem a long time ago when rates were more reasonable, you know, pennies instead of dollars. The problem nowadays is that a start-up or new business is dropping $5 or more per click to get people to visit their site. Sure. That may increase visitors because you’re appearing at the top of the Google search page.
Use Limited Number of characters to get first page:
One gripe that you’ll hear about AdWords is that there is a limit on the number of characters that you’re allowed; 25 in the headline, 35 each in the two lines of text and 35 in the display URL. While this isn’t exactly the end of the world, this restriction can make using AdWords a bit tricky.On top of all the other tasks you have to do, you now have to brainstorm and come up with an attention-grabbing headline, keywords, the benefits of your product and some sort of call-to-action. That can be challenging to accomplish with a set amount of characters.In short, you have to choose your words very carefully if you want to get the most out of AdWords.
Best match with the Google’s searches:
Google only wants to feature high quality websites,If you did a mistakes you will never get traffic. And, you don’t want to lose your presence on Google because of a simple oversight.
I see people take down landing pages while directing clicks to these pages. Google catches this, so avoid that kind of mistakes.
You don’t need to organically rank for a keyword to get traffic for that keyword. Just remember to match the searcher’s intent and mimic the organic results to drive traffic.
Write blog posts that outranks your competitor’s content:
Creating content that attracts visitors to your website is an important part of your online marketing strategy.According to Google, 90% of Millennial’s go online daily, and 55% of them search for information about the product before purchasing it. So the more people you drive to your website, the more leads you have.Write down every sub-header your competitors use and run a deep research on each of them. This paves the way for you to “out-optimize” your competition.To outrank your competitor’s content you can do two things.
Use Niche-related Keywords:
Stalk your competitors’ blogs for inspiration and learn what tactics they use. Analyze what topics they write about and how they structure their articles. This will give you an idea of a framework.Than choose your keywords wisely.
Use SERP’s first page result in selection of best keywords:
Google the topic. You will get a bunch of articles that are good enough to make it to the SERP’s first page. Google perceives them as the best possible result which means that you can learn from them.you can select best out of it.
Write valuable,unique content:
If you want to start ranking for the top keywords, you need to produce valuable, unique content and lots of it.On top of that, you also need to optimize your content to generate the highest CTR possible.Why? Because optimizing headlines and meta descriptions for searchers can result in a 10% increase in CTR.And an increase in CTR means you’re on your way to ranking higher.
Be relevant and write to readers:
Google your sub headers and see what articles come up. Try to see how accurate the content is and what else you could add.I know, optimizing your article for Google seems to be the most important factor of your work. But, it doesn’t matter if Google adores your content if your readers don’t get what they want.Use simple language and don’t stuff your article with unnecessary words just for the sake of keyword optimization.
Get reviewed and featured in round-ups:
Sometimes, spending money on PPC ads to rank higher for keywords isn’t an option.Spending too much time and money on creating long-form guides to rank for your desired keywords also may not be feasible.Luckily, you can still get your name featured in top-ranking content! All while doing a fraction of the work.Rather than having your official site placed on the top page of Google from AdWords or organic rankings, you can get featured in round-up posts with minimal time and effort.let’s understand it by taking an example of Google.
Just go to Google and search ‘‘The best SEO tools for 2019’’
All the results are roundup-style posts in which the authors review and analyze the top tools.It’s basically free advertising.You can get your name out to thousands upon thousands of consumers a month who are clicking on those top-ranking posts.
If you’re featured on all of the comparison posts that already rank on the top page, you’re going to get traffic from each one of those.And this traffic will already be primed to buy from you.A few simple outreach efforts can now save you years of grinding away in obscurity to get your brand in front of eager searchers.No time, no money, and just a little effort can still get your brand in the top results.If the deck is stacked against you in one game, just switch the game that you’re playing.
As I mentioned at the beginning of the article, It is hard to get on first page because there are an enormous amount of ranking factors that directly or indirectly influence your position on SERPs. But I would definitely recommend setting a course for creating great content, quality link building, and improving user experience. Besides this, it’s always nice to carry out competition research to see how your top competitors optimize for the following ranking signals to borrow their tactics and reinforce your weak spots (if there are any).’’
What is Influencer marketing?
Influencer marketing is an amazing tool to essentially get other people with a big reach to your potential customers to market your services or products. A Good example of this is using someone like pewdie pie (Famous youtuber) to market your products. You can even get a celebrity to endorse your products or services. The great thing about influencer marketing is that you don’t have to be a huge company like HEB, WALMART or STARBUCKS to get started in Influencer marketing. There was a recent story about Youtube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers, and received nearly double the views as the movie’s trailer. Everybody won. That is an extreme example of influencer marketing.
A more relatable example is an artist decides to market their products and reaches out to several local celebrities who they found on instagram and convinces them to market his/her artwork for a fee or exchange for a portion of the sales revenue. However, a good Influencer will not just promote any product for you. A good Influencer has built an organic following over time and has a real brand to protect. You can’t just give some random instagram account money that has a few hundred thousand followers and expect a quick payday. You have to find a brand that actually cares about their followers, a brand that has put time and thought into creating their target followers. Many instagram “Influencer” will just buy a ton of followers from fake accounts so that people who aren’t in the know will pay for them to market their stuff. That is not what you want at all! You want someone with organic growth. There should be comments from real accounts on their posts. They should not be following 10k people if they only have 20 followers. If their posts have likes their should also be comments. Just as importantly, each post that has comments should have likes by real accounts. To be even more specific they should have a nice ratio of likes, comments and followers. An account with 800k followers, that only gets 100 likes on a post and 10 comments is not an account that you want to promote your product. An organically grown account is more likely to have stats similar too: 300 followers,150 likes on most posts and 30 comments on their posts. People only follow accounts or brands that give quality content. So, remember if it looks odd that an account has 1million followers and is getting less than 100 likes on their posts it’s because it is odd. The numbers do not add up and that is exactly what you don’t want.
If you look at an Influencer like pewdie pie, he has a real following, A recent video of his received 2.8 million views, 300k likes and over 35k comments!! That is what a real following looks like. When you are looking to start in Influence marketing you need someone who will actually influence your targeted audience. This is why it is so important to be able to know what to look for.
Influencer marketing is not finding an account with a large following and throwing money at them and hoping something sticks. It is doing market research to see who is who in a particular niche. It is seeing who can really make an impact on your brand by really leveraging their brand name to a real audience who is already in your niche.
Marketing in general is really just about getting the right product in front of the right people at the right time. Influencer marketing is paying the person who is in front of the right people at the right time to push your product to those people.
There are several ways you can find the right key Influencer in your specific niche. You can hire an agency to reach out to your target Influencer. They will know who to look for and how to get a hold of them. This will really keep the “guess work” to a minimum. This means you won’t waste precious time or resources trying to figure out how to get started. However, you really want to be specific about the Influencer reach.You’re going to want to know how many followers, they have, how many views they get, how they get their views, are these views consistent, did they buy followers, can they target an email list, how big is their email list, can they reach multiple niches or microniches even? You will want to know who their audience is. Does their audience match your audience? Is your target market men who make 50-100k/year who are over 50 and live in Texas? Do they also have the same target market or are their viewers working mom’s under 30 who earn less than 50k/ year? Are they in the same niche as you? If your selling handbags you aren’t going to want an Influencer whos niche is more focused on food. Another way to find influencers is to use websites such as Reddit, clout or sharree to find Influencer who are passionate about your industry. Keyword searches in Twitter, Instagram and FaceBook can also direct you to key Influencer on those platforms. Joining groups on LinkedIn , Facebook and other social media platforms and seeing who is really making an impact in your niche is another way to really navigate the market in a well thought out way.
Benefits of Influencer Marketing
Influencer marketing is beneficial when creating marketing plans to push traffic towards a specific product, website, or even an event. If Influencer are including links back to your website from their blog or social media posts, this can increase your SEO. You’re also able to have a more targeted audience because you are tailoring your campaign to the Influencer current audience. When Influencer marketing is implemented, your target audience may view your company as more credible because one of their peers love your product.
Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.
By sharing an Influencer content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of an actively engaged audience.These relationships will play a big part in how fast you can grow and reach more people and ultimately make more sales. Influencers know how important collaboration is.
As noted, Influencer marketing can greatly expand your reach and positioning online. Social users will begin to know more about your brand, your services and products and what you have to offer. This will in turn ensure you can 10x this new partnership as long as you are providing valuable content that will benefit you and your Influencer. Remember Content is key.
When you invest in Influencer marketing your content is placed in front of social users that are already interested in your niche. You don’t have to spend additional funds on testing and finding your audience – the Influencer has already fostered this audience on social media. So you can just focus on your content, products or services.
Infleuncer marketing is great for anyone that wants to attract more attention for their brand and really speed up their growth rate. In order to make the most of your business you need to be able to reach a large audience while still reaching the right people. Influencer marketing makes it easy to utilize today’s technology to reach millions of the right people who can expand your brand and make your pockets fat and full of cash. Do not underestimate this key marketing strategy for your brand. It is great to be on social media, but is pertinent to be connected with the right Influencer on social media.
There are lots of different kind of Influencers like we mentioned earlier , there are Influencers who are youtube. There are Influencers on Instagram. There are Influencers on Facebook. But the best Influencers are on as many platforms as possible. Like we mentioned earlier, you want to make the biggest splash you can with the right people to get your wallet as fat as you can!
What is Seo
A quick google search will tell you that wikipedia.com defines SEO as follows:
“ Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine.. “
If you’ve ever started an online business or If you’ve ever even discussed marketing or spoken to a web designer you’ve heard this term.
But what is it? Why is everyone talking about SEO? How Do you I get it? Can I buy it? Is there a gatekeeper? How much does it cost? I’m sure you have a lot of questions and that is okay. That’s why we’re here. We’re here to help you. We’re here to Teach you what you need to know, so before you even speak to a web designer or marketing agency or anything you will have a firm grasp of the basics. We don’t want you to feel like you walked into a dealership and got took. We simply want to help your site rank. We want you to get more clients and most of all we want you to get paid! So let’s jump into it shall we!!
Why do you need SEO
So, basically having good Seo is the internet equivalent of having a good brand or product.
The better your seo is the more popular your content will be. This is exactly what you want. You want your SEO to be as good as possible so your content can be found, so your website, or youtube channel or what have you is findable. If your website has really good seo your website will show up at the top of google’s page listings. Basically, when someone searches for something like San antonio’s Web Design. The website with the is optimized the most for those keywords will show up first. The websites that are least optimized for those keywords will show up farther away from the first page. So now you understand that you need SEO so that your content can be found let us dive deeper into what this actually means.
Search Engine optimization is exactly how it sounds. Setting up your SEO Properly will allow Google to Search your website. Google is a Search Engine that San Antonio and beyond are using.
In order to optimize your website to show up or rank on a Search Engine you have to know exactly what the top Search Engine is. Right now in 2019 that Search Engine is google. So, this means we need to optimize our website for Google’s Search Engine.How do we do that? Well, I’m glad you asked! The next Paragraph is going to break down “keywords” which is one of the biggest tools that You will use when focusing on your websites SEO.
Keywords are pretty much how they sound. Keywords are words you use in your content
(These are things like a blog, a video, an image or even an infographic.) So let’s go over a way you can use keywords to help your seo. I want to really break this down so basically anyone can find this blog article, read it and know a good amount of information about SEO, keywords and everything I’m writing about in this blog post. So, first of all when you are trying to use a keyword to help boost your seo you need to make sure you’re using a keyword that is regularly being searched. Since, I run a web design and marketing company in San Antonio , Texas, I need to make sure that I try to use keywords that entail this. So, basically I would use words like Web Design or words like marketing, I would even use words like San Antonio, Texas. The reason I want to include these keywords, is again so that the top used search engine will show my site as popular by using these keywords on my site so that when google crawls my website it can really understand what my website is about. By the way, web crawling is another way of saying searching for things. Basically google crawls the web to find certain words ,items or pieces of information. It returns that data and then uses that data to adjust what it show’s first and last.
Using the right keywords allows google to understand what your site is about. So,when I use words like “ San Antonio’s Web Design” on my website it tells google that my site is about just that! Your site might be about something else. Your website might be about computer repair or barber shops or what have you. So let’s say you have a website about hair and you are a barber. You would want to make sure your website includes words like hair, barber, scissors, barbershop, etc.
Long Tail Keywords
Long tail keywords are basically keywords that are enclosed in phrases or keyphrases.
An example of a long tail keyword, for a barbershop would be something like “ Great barber shops in the san antonio area.” or “How do barbers make swag lines” For a Web Designers website you could use something like “ The best website designer in San Antonio Texas” or something like “What is Seo?” or even “What are Long Tail keywords?”. In other words, you want to use “key” “Phrases” that are relative to your topic. A Youtube channel that is all about “How to become a Professional Barber” would not use long tail keywords like “ what color is my dog” or “ My web Designer is in San Antonio” He would use something more like “Top ten places to buy barber scissors” or “ How do I find a good barber college” or how much do Professional barbers make”. It is USUALLY, easier to rank on google with long tail keywords. However, if your competitor knows what they are doing than they will most likely try to rank for long tail keywords as well as regular or short tail keywords.
How to find keywords
So, now you know you need keywords on your website to help your SEO. Great, but how do you find them? Well, There are a few ways you can do this. First you can use google’s keyword planner. You can watch the video below to learn more about that. But basically, you just go to https://ads.google.com/intl/en_us/home/tools/keyword-planner/ and google will help you find the right keywords to use to boost your seo by utilizing it’s resources to recommend words you can use that your target audience in your niche are already using. You just put in a word or two and google recommends several related words that are searched most often on google. keyword planner will even tell you who is ranking number one currently for certain keywords.
For instance, let’s say you wanted to optimize your coffee website to show up on Google’s first page for words like coffee, or cappuccino. You can look at google’s keyword planner and see that the top website ranking for that word is starbucks and pretty much all the related words. So if you were to start a small niche website about coffee it might fail horribly unless you really put into the work. You would have to work really hard to rank high for the word “coffee”. You can try, but that’s why it is so important to do your keyword research and to use long tail keywords. Even though starbucks might be the top ranking site for the keyword coffee, you can still optimize your seo for long tail keywords like “how much coffee is too much”.
The second way to find keywords. This is something I found recently works really well for me as I have a pretty extensive history as a writer. Before I became a developer I was very much interested in being a professional writer. Anyway, another thing you can do is look at your local competitors websites. Read their blog section. If they have a blog article about SEO but it is only say “666 words and 3,873 characters” Than chances are you could probably write an article that would crush their blog article. By the way you can check your competitors word count by using a site like “https://wordcounter.net/” Which is what I usually use when I am thinking about crushing a competitor in SEO.
A third way kind of requires you to have already had some keywords on your website.
You can pretty much Check which keywords on your website is ranking the best by using google search control.
You would of course click performance and those queries.
Under queries you will see something similar to the following.
Hopefully, you have more clicks and impressions than we did at the time this photo was taken.
Anyways, once you load the tool you can see which keywords were searched and how well your website ranked for each keyword. It seems like we ranked best for web design san antonio and worst for content strategy for web development in san antonio. However, I’m sure with a few minor adjustments we could easily rank for the “content strategy for web development in san Antonio if we just focused a few highly targeted keyword articles for that long tail keyword. We would simply have to write an article that would grab our users attention whilst using the long tail keyword several times. However, we would also need to make sure the article is relevant to a “content strategy for web development in san antonio” We could also go the route of writing several elaborate articles for that specific long tail keywords and rank that way as long as each article contains useful information that engaged the user for a significant amount of time. You see google will rank a website higher if users click on a link or go to a page and stay on that page for long periods of time. This is because google interprets this as engagement and a high engagement rate tells google that a website is doing well and is providing quality content.
Your websites HTML or (Hyper Text Markup Lanuage) Has a lot to do with your SEO.
For example, The way you write an article will affect the way google and other Search Engines will Crawl your website. If you don’t use The proper heading tag in the correct spot than google’s Search Engine will not properly read your site. This can be problematic when trying to rank for certain things. Luckily google’s algorithms have gotten better to prevent this. However, it is always wise to be safe than sorry.
Your websites P tags can also affect your Seo in the same way. Google needs to know what content is being used where. If you type if your content as “
” instead of “
” Google will notice and won’t crawl your website properly. Which will cause you to lose traffic and thus lose revenue.
Another thing that will affect your Seo which still falls under html is your meta tags. There are several meta tags that will affect your seo ranking.Such as your title tag, which goes in your header section of your websites code. Your description tag will also affect your seo as well. Both of these tags are what google show’s when your website is shown on google’s website.
For instance, if you look below you can see how our website is currently showing our description when you look us up on google.
Do you notice anything strange?
That’s right! Our Descriptions not matching on Facebook and our website!
If you didn’t catch it don’t worry. We’ll cover that too.
Back to meta tags.. Other than the meta tags for your description and for your title you also need to make sure you have the google site verification tag. You can also find this with-in google search console. You have to upload a file that they give you to your website so that google can verify your website.
Additionally, you can use the geolocation tag however, google has publicly stated they are not longer using this as a ranking factor as of June 2016.However, if you are using google maps snack pack to help your google maps ranking it could still be beneficial if you need to be found in a certain location.
Optimize your website
You need to make sure your site loads quickly and look good on all devices. This means you need to make your site responsive. Your videos need to load on all devices from desktops to mobile phones to tablets. You can’t just have a website that loads slowly on a desktop and expect your desktop users to just stay on your website when they can just go to the next similar website that loads quickly . The same goes for phones and tablets. Most people are in a hurry and don’t have time to wait for a slow website to load when they can just get the same information faster somewhere else.Google simply won’t allow a website to rank high on the serps if the website is not user friendly. Google’s ranking factors now – nowadays are all about user experience.
You want to be on social media sites like pinterest twitter, instagram, Facebook, tumblr etc.
You also want links coming to your website from your social media and to your social media from your website. This works by creating real estate across the internet. You’re creating citations across the web which google sees are references. That being said you need to keep in mind that there are do follow links and no follow links the only two social media sites right now that allow do follow links are twitter and tumblr. Which means links from those websites will help you rank higher in google. The non follow social media sites will help with your citations/ online real estate.